For my class project, I conceptualized SWISH, a community initiative akin to "Big Brothers, Big Sisters" but tailored to basketball enthusiasts. SWISH revolutionizes access to premium training by offering affordable rates and scholarships, ensuring that financial barriers do not hinder young athletes' development. This project was a solo endeavor, allowing me to craft every aspect of SWISH's branding and vision.
The SWISH brand identity embodies energy, unity, and professionalism. The logo, crafted from shoelaces, symbolizes the fusion of sneaker culture and community spirit. Designed for ages 12-18 (participants) and 18-27 (volunteers), SWISH aims to create a tight-knit community where basketball serves as a catalyst for personal growth and positive change.
